Dove has long since stood for authentic definitions & representations of beauty - and to evolve & modernize the brand further, we partnered with iconic creator, Shonda Rhimes to further reimagine & revolutionize beauty. With her partnership, we scoured 1000s of stories submitted across the country before landing on a female barber creating a safe space she didn’t have, an amputee mom-runner-teacher, and a plus-size women’s dance group, and created these three documentaries on their own personal beauty stories.