For parents, back to school can be equal parts nostalgic & hectic. I pitched a music video with the (at-the-time-soon-to-be) anthemic hit from Meghan Trainor, “If I Were You.” Both as a device to engage the MTV music video generation, and a mechanism to flash all of the style that would get school-age kids excited to return to school & make JCP they're outfitter.

I collaborated with Bruno Mars’ music video director (Cam Duddy), an award-winning choreographer, around 20 super-talented kids, and Alphonso Ribiero who brought his DWTS-winning moves to the table (save for “the Carlton”).

Side note, ‘the Carlton’ was inspired by Bruce Springsteen & Courtney Cox’s dance moves from the mv for “Dancing In the Dark.”

Additional side note, I asked Alphonso to do ‘the Carlton’ and he refused.