I partnered with 3 of the preeminent sports leagues across Skateboarding, Surfing & Breaking to produce 3x 10 minute documentaries in which we aimed to capture unique perspectives within these communities as they grow on the way to their respective Olympic journeys.

Shot in 3 countries, across 20+ shoot days with 3 different directors & 3 different editors.

Global CMO shifted marketing support to fund this campaign further after seeing the work. We created a suite of social & broadcast assets that we parsed out as a fully integrated, global entertainment marketing platform.