For Jameson, St. Patrick’s Day is their Superbowl, and with Leap Year screwing up what should have been a Saturday St. Patrick’s Day, we took action & created a new, groundbreaking way for fans to celebrate… St. Patrick’s Eve!

We partnered with Jameson’s spirit animals in SNL’s Michael Che & Colin Jost for their first ever joint brand partnership.

I even collaborated with SNL’s head writers to ensure tone, look & feel resonated, with content unfolding across paid, earned & owned channels, and drove consumers to a live St. Patrick’s Eve party with our talent & a special performance from Anderson .Paak.

The Pernod Ricard Global CEO said this about the work in the context of his 26 years at the company: “The work, the creativity, tonality, scale and ambition of the SPE plan and content you have developed is bar far the best I have even seen!!"