To spotlight the post-pandemic blow that small businesses were taking, Snapple focused on storytelling around the iconic locations that first stocked their product in the 90s. The result was a 10 minute documentary on New York City corner stores & bodega culture through the lens of a real Harlem-born rapper, produce & designer A$AP Ferg. Rappers, skaters, fashion designers & culture-makers all shared their “Corner Stories” as we came to know these mom & pop small businesses as beacons of community & culture.

We also partnered with a renown street-style designer for a capsule collection of merch which sold out immediately around our launch.

Many a chopped-cheese was had. #IYKYK